Meta keywords acts as multi-storeyed building entrance’s name plates. When we enter in to the building we see list of names on the board. Name Board gives us an idea that who stays where and the navigation path to reach the flat.

Same way, your keyword meta tag also plays the same role as the NAME BOARD and content as FLAT.

A visitor comes in search of XYZ person and enters into the building and gets information at entrance for navigating to reach your flat.

Search Engine spider comes into your webpage and at the entrance that is your Meta Tag, finds the information and it spiders the relevant keywords which is matching with the content.

Imagine an instance, a visitor comes in search of XYZ person and enters into the building and he gets navigation to reach the flat but when he reaches to the flat, he sees NO flat existing as per the navigation details. How do you feel that time as a visitor?

I have seen many websites try messing up with keyword meta tag. They try to mention keyword1, keyword2 , keyword3, etc., which does not exist in their content. Shockingly I have seen many SEO companies also try to do the same.

We have to clearly understand that these human built search engine spiders also have some emotions and they only try to index those keywords pertaining to your content only.

Your CONTENT is your Flat and the KEYWORD is your Name Board. So don’t misguide the search engine spider. If your flat is existing then only mention it at the entrance name board, that is if you mention the KEYWORD then make sure it exists in the CONTENT too.

Otherwise search engine spiders has to return back home with unhappy face. Don’t dissatisfy them.

By this we have understood that we should not mess up with keyword meta tag and mention only those keywords which are existing in the content.

SEO Tips provided by Raghhav Sammrat, sole founder of Sammratweb.com, an SEO Company in India. For more information on Search Engine Optimization, Website Optimization, Search Engine Marketing, Search Engine Submission, Internet Marketing. Please come back to this section later.